Answering Your Food Startup Questions

Amanda Heyman, Founder

Amanda Heyman, Founder

People who love to eat are always the best people. 
- Julia Child

I've been working with people who love to eat (and who love to feed other people) for the past seven years. They are the best.

I founded Good Food Boom to answer the questions I hear over and over again from food entrepreneurs.

Savvy food entrepreneurs need to know enough about the law to make sure it doesn't interfere with their business. They need to know when it's worth it to pay for legal advice and when they could risk doing some legal DIY. They want to protect their product, their brand name, and their countless hours of sweat equity. They want the peace of mind that comes with knowing they have their legal ducks in a row.

Over coffee, through legal workshops, or as full-fledged clients, I've helped hundreds of food entrepreneurs achieve clarity on these issues over the years. But there is only one of me, and only so many coffee meetings or speaking engagements I can make. That's why Good Food Boom exists.

Why Should You Trust Me With Your Questions?

Over the past seven years, I have counseled and educated hundreds of food entrepreneurs nationwide. I regularly speak about food business law issues, and I help food entrepreneurs protect their brands and marketing investments via my law practice, Heyman Legal.

I consult with food startups and write entrepreneur-friendly and farmer-friendly legal education materials, including three books on marketing contracts, employees, and interns. I also helped develop the first Good Food Law workshop series devoted to helping food entrepreneurs scale up their businesses, grow and protect their brands, unravel food labeling laws, and build strong business relationships. And I've designed events like Supersize Your Food Business to help connect food startups to the resources they need to grow. I also work as consultant for the United Nations on organic agriculture legislation in Africa.

Perhaps even more importantly, I'm currently co-founder and General Counsel for an early-stage tech startup business, so I'm experiencing everything that an entrepreneur experiences right along with you. 

I've also worked as a city hall beat reporter in Wisconsin and New Mexico, a Boston tech startup people person, a legal intern for the Mississippi Center for Justice Katrina Recovery Office, a judicial law clerk for two federal judges, and a non-profit staff attorney for family farmers. I'm a proud Wisconsin Badger and won a full ride to attend the University of Michigan Law School. I love Zingerman's more than almost any place on earth. LinkedIn has the rest of the nitty-gritty details, and I'm also on Twitter @AmandaHeyman and @GoodFoodBoom

Enough about me.

This site will be a stockpile of legal and business firepower for YOU.

My goal is to help your food business explode -- in a good way.

Like this. 

Or this. 

Or even this.

I look forward to helping you handle your business with confidence and peace of mind.

The world needs more food entrepreneurs like you, who are creating new jobs, building local economies, supporting healthy farming practices, and making real food available to more people. 

Drop your name and email in the box below to start building your legal arsenal and protecting what you've worked so hard to build.